Ok, I’ll admit it. I love newsletters, and not just because I write the newsletter for Escape. I subscribe to a bunch of “other” newsletters: recipes, software products, poetry, world news. I try them out. I change my mind about what topics I find interesting. I unsubscribe. I re-subscribe because I miss them. It is empowering. So how does all of this good will translate to the newsletter for Escape? As you know, there is a lot going on and sometimes it is hard to keep up, what with all of the new releases, government regulations, and technology enhancements.
For example, did you know that as of July 1st, the government requires you to identify the race and ethnicity of every new employee? Did you know that Escape Online has two different forms, depending upon account type, for budget entry? Or, how about the year-end webinar that occurred in June? Do you know when the next release webinar is scheduled?
All of these questions are important, but the most important question is, “What is important to you?”
So when we started looking around for a better way to deliver our newsletter to our customers, one of our goals was to allow you to choose the information you receive from us. The tool we found is made by Constant Contact. For the past several weeks, we have been using it; in fact, we used it to send out the last newsletter. And, the consensus is that we love it.
It automatically gives YOU the ability to unsubscribe (no more Leslie not getting it right and you end up with an extra newsletter or two in your inbox). And, it allows us to have multiple lists, so you can choose what information you want. And, it has an online survey tool which will let us create surveys (like the ones you take in the release reviews) and put them on our web site or in a newsletter.
Our first step is to allow you to sign up for emails: newsletters, webinar notifications, training notifications, Escape alerts (company holidays, phone disturbances, etc.). The sign up is on the right side bar of the News page on our web site.
- If you already receive the newsletter or any other communications from us, then you will be prompted to confirm your email address and be emailed instructions on how to update your “email profile,” which is where you can define which emails you want to receive.
- If you have never received a communication from us (or haven’t for a really long time), you will be prompted for information and given a list of emails you can sign up for.
Once you sign up, we will send only emails that you selected; you can change your profile or unsubscribe at any time. And, note that Constant Contact will NOT have access to your email address or any other information. Escape Technology would be the only company that would have access, and we will NOT provide your email address to anyone else.
Our next step is to put surveys on our web site and in our newsletters to learn more about how you use the software, how you feel about proposed updates, what trainings you would like to be added to the schedule, and other questions that only YOU can answer. For example, the new government regulations concerning ethnicity require report changes. We could put a survey in an email or on our web site (or BOTH) to find out what you want and need. Or, we could ask you about some specific new development where we want everyone to have a voice.
We hope that you sign up right away for email notifications and plan to participate in our surveys. Our goal is provide you with more helpful information about using our system, our improvements, and we want YOU to be in control of what kinds of information you will receive from us!