Product Optimization through "Test and Learn" and Design Experience

Anshuman Taneja, Director of Product Management at Walgreens This session was presented by Anshuman Taneja, Director of Product Management at Walgreens.

His point was to ensure we are getting input from internal or external customers on our solutions. This concept was repeated in several sessions and I feel like we already do a good job of this.

A few examples of big projects come to mind, like the Affordable Care Act (see my blog about ACA) and the immense changes in the PERS reporting system (see Ramona's blog about PERS). For both of these projects we scheduled webinars with our customers to review our specs and designs. All of those sessions went well and we heard back from several customers that they appreciated being part of the process.

Ken Kring, Director of Product Development at Sears

Another session I attended was entitled Experience Design, presented by Ken Kring, Director of Product Development at Sears. The main topic here was to ensure you provide a clear desired result when specing or designing a new feature. If you recall this was also mentioned in one of the sessions that Stephanie attended. We have been working on this concept for several years and will continue to do so.

No matter how good of a job you think you are doing, there is always room for improvement. In case you haven’t spent much time with Ramona, that’s pretty much her motto, “How can we improve on what we are already doing.” Hence some of our recent changes to personnel and processes. She keeps us on our toes and we never get bored around here!